PETER GLEN RESEARCH is a full-service market research agency, with experience in both qualitative and quantitative research, across a wide variety of fields.
We have provided below a brief insight into the types of questions clients frequently ask, which we answer by way of applying market research tools and techniques.
QUESTIONS WE ARE OFTEN ASKED
1. PUBLIC & COMMUNITY SERVICE RESEARCH
- What are the current priority needs of the community?
- How well do the existing services deliver against community needs or expectations?
- How can research guide the selection and development of new/improved services?
- How can research help with community consultation?
- Where does public opinion stand on current issues and matters relating to policy descriptions? Is opinion changing over time?
- To what extent do the public use community resources and facilities? What do they think of the facilities provided? Where do they place priority for development? Who are the frequent, occasional and non-user groups?
- What is the economic impact of events, actions, or community outcomes?
- How well are our community messages being received and understood?
- How well prepared is the community to handle major events, eg a civil defence emergency?
- How well are we progressing toward specific targets in our community plans?
2. MARKET ANALYSIS
- What size is the market?
- What market segments exist?
- Where are the market gaps?
- Can you help define my target market?
- Who uses my brand & how do they use it?
- Who are my high value customers?
- What opportunities exist for my brands?
3. CUSTOMER SERVICE RESEARCH
- How do my customers define service & what do they expect?
- How do customers rate our service versus the competition?
- How can I improve service?
- What aspects of service do we do well?
- How loyal are our customers & who are they?
- Do different customer segments have different service needs?
4. NEW PRODUCT / SERVICE DEVELOPMENT
- Which brand concept offers the greatest opportunity?
- What product (or service) elements represent the “best mix” for the brand?
- How does my brand or service rate against the competition?
- How can the product formulation (or service package) be improved?
- Are changes to the formulation detected?
- What brand name should we select?
5. COMMUNICATIONS RESEARCH
- Is my advertising effective?
- What strategy should I choose for my brand?
- Is my advertising truly relevant to the target audience?
- Is the advertising impacting on:
- brand awareness?
- brand image?
- customer behaviour?
- Which pack design best reflects our brand image?
- How effective is my sponsorship program?
6. BRAND & CORPORATE IMAGE
- How is our brand or organisation perceived versus the competition?
- Are we perceived differently by present & potential customers, staff & opinion leaders?
- How can we more effectively position ourselves against the competition?
- How much equity is there in our brand?
7. PRICING
- What is the optimum price for my brand:
- to gain trial?
- to maximise return?
- Can my brand command a premium?
- How susceptible are we to price competition?
- How should we position the pricing of our brand against the competition?
8. TRACKING
- To what extent is our new brand or service generating:
- top-of-mind awareness?
- preference?
- trial?
- repeat purchase?
- Is our advertising and promotion:
- being recalled?
- creating image change?
- How strong are our competitors’ campaigns?
- Are our customers noticing service improvements?
- Are our strategies impacting market change?
- How does the market view key issues & how should we manage our ‘p.r.’?
9. RETAIL & DISTRIBUTION
- Where should we site our new store?
- What is our store image?
- To what extent are our customers service or price driven?
- What are their service needs & motivators?
- What shopping habits exist among different groups of customers?
- How do our customers differ from key competitors� customers?
10. EMPLOYEE RESEARCH
- How can I understand my employees better?
- Why are some organisations better able to recruit high calibre staff?
- How can I retain my staff longer?
- What will motivate my staff?
- What are my employees� views on customer service?
- What aspects of the working environment are important to staff?
- Can you help me undertake a skills stock-take in my organisation?