Peter Glen’s career in the market research industry has spanned more than 40 years. His experience is very extensive, covering many different markets in the f.m.c.g., service, industrial, government and S.O.E, public utility and social research sectors.
Peter’s early experience was gained in the research department of a major multi-national manufacturing company. He progressed through the corporate ranks to lead the research division, providing a good understanding of the corporate world in which many of our clients operate, as well as professional research agency experience.
Peter was C.E.O of the New Zealand unit of a major multi-national market research company for 17 years, before setting up his own business – PETER GLEN RESEARCH – in 1997. Peter’s formal qualifications are in business management and, as part of his career path, he has gained extensive on-going training both locally and internationally in market research techniques. He is a member of the Market Research Association of New Zealand and E.S.O.M.A.R.