PETER GLEN RESEARCH has the resources to conduct and analyse surveys on a national, multi-centre, or local area basis. Our work ranges from small-scale, intensive studies of selected target groups, through to on-going tracking programmes and large scale market surveys of 1,000+ interviews.
Our interviewers are personally briefed on all projects. Quality control procedures ensure that the highest standards are maintained in data collection and processing.
We have the skills and experience to analyse all types of research, from in-depth qualitative studies to quantitative surveys. Our quantitative analysis capabilities range from simple cross-tabulations to more sophisticated data-analysis, such as conjoint/trade-off analysis, segmentation and micro-modelling.