PETER GLEN RESEARCH has a variety of “tools & techniques” that can be applied to answer the types of questions raised in the previous section. Some of these are:
- Desk research (from published data)
- Telephone surveys
- Executive interviews
- In-home / At-work surveys
- Observation studies
- Mall and Street intercept surveys
- Mystery shoppers
- Self-completion surveys
- Online surveys
- Qualitative research (Groups, Depths and Extended Interviews)
- Diary studies