PETER GLEN RESEARCH has developed a set of guiding principles, based on over 40 years of industry experience, to deliver practical market research… research you can action! We believe that good market research should:
- be soundly based, clearly expressed and assist clients to make actionable decisions.
- deliver clear and concise reports for busy decision makers, providing further detail, as necessary, for specialist audiences.
- ask the right questions of the right target group.
- be based on flexible and creative research design, not simply “off the shelf” products.
- involve up-front time investment, which looks toward extending knowledge and helping clients gain a competitive edge.
- not be over-engineered simply for the intellectual challenge.
- be statistically robust (if quantitative), but should not set out to fill the ‘numbers factory’.
- adopt a balanced qualitative / quantitative approach — both have a useful role to play.
- be based on the premise that markets are about people, not simply statistics.
- involve senior experienced research executives at all stages of project design, execution and interpretation.
- deliver results on time and within budget.
and….
- is best achieved with insight, on-going commitment to client relationships, and understanding of their business.